How to Turn Your Niche Drama into a Niche Breakthrough

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[00:00:21] Let's do this. Hello, my darling, and welcome to episode five of the Zero to Rockstar Coaching Business podcast. In this episode, I'm going to be talking all about niche drama and how you can turn your niche drama into a niche breakthrough. So if you're stuck in niche drama right now and it's stopping you from putting yourself out there, you must listen to this episode.

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[00:00:57] Okay. And because I'm all about giving you everything that I can to get your coaching business booming, I'm not only including those juicy questions in this episode, I'm also going to include one of my very favorite visualizations that I normally save only for my VIP clients. Just to make sure that when it comes to their niche, they're playing big and not staying small.

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[00:01:36] Feeling like this can trigger huge amounts of self doubt around you, your offer, and your messaging. And you can get stuck in a loop of tweaking, then doubting, then tweaking, then doubting, etc, etc. You can actually get stuck in this loop for weeks or even months. You feel like nailing the niche is the key to bringing clients in.

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[00:02:21] And I'm like, honey, come and talk to me and I'll figure it out with you. I've been business coaching for one and a half years now, and there isn't one coach who has come to me stuck in the swamps of niche drama that I haven't been able to help. It's almost like that's my claim to fame. Hello, I'm Leanne Sia, a business coach, hype woman, and slayer of niche drama.

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[00:03:02] I even coined this new term, it was guilt a holic because that's what I felt like I was. I felt guilty about everything. And my niche at the time was something like, I'm a life coach for mums who want to let go of the guilt and feel good. I put that out there and I literally heard crickets. It didn't resonate with anyone.

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[00:03:40] So letting go of the guilt was not on their radar. So basically, I dropped that whole guilt piece and focused on helping mums get out of survival mode so that they can win at mum life. And when I changed that niche, I tweaked it a little bit to focus on what they actually wanted and what they were talking about.

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[00:04:15] Because it's scary as hell to your inner critic, and your inner critic has absolutely zero regard for how much joy and fulfilment you will actually get out of having a coach and business. All it wants to focus on is you not doing the scary stuff and getting out of your uncomfortable comfort zone. So making you unsure of your niche has literally made you put the brakes on your business.

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[00:04:54] You blame not being clear on your niche as the reason behind your business not being seen when in actual fact it's you hiding because you don't feel confident in your niche that is cock blocking your business babes. That being said, I know how important it is to you to have a niche, to have it clear in your head what you do and who you help.

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[00:05:32] Here we go. Question one, darling. Who do you deeply, deeply care about helping, and what is it that you want to help them with? Or, if you like a bit of swearing, that gets your juices flowing, Who do you deeply give a shit about helping, and what do you want to help them with? Question 2 is I am most probably my ideal client.

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[00:06:24] And here's question three. If there was a long line of 100 people desperate to work with me, so imagine yourself like looking out of the window here you're in your gorgeous office, there's literally a line of people waiting to work with you, they've all got the money to pay up front, but you could only take 10 people, what would those 10 people have in common?

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[00:07:13] Question 4 darling. Who have I enjoyed working with the most? And what was the transformation that I helped them to achieve? Question number 5 here. If I was to explain Who I work with and what I help them be, do or have, in very simple terms. And I want you to imagine that you are saying this to a 10 year old.

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[00:08:06] And would I have spent money on this? We have to ask ourself that question before we go any further down the line. Be honest, would you have spent money on this? Because the chances are if you wouldn't have spent money on this, it's going to be hard for you to put yourself out there and ask other people to spend money on it.

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[00:08:52] And let's do the visualization. Which is going to make sure that you are playing big when it comes to this [00:09:00] niche. And by playing big, I mean, you feel stretchy that you maybe feel like, Oh, can I really do that? Yes, babes, you can. And that's where we're going. That's why you're listening to this podcast, because you want a rockstar coaching business.

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[00:09:21] It's time to step into a visualization. That's all about unleashing your big deal energy. So close your eyes and take a deep, empowering breath. Roll your shoulders a few times. And let yourself relax into this moment of transformation.

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[00:10:10] Inhale deeply and catch the scent of your favorite candle burning softly in the room. It's a fragrance that empowers you and fills you with confidence and reminds you of just how far you've come. On your desk, you see the latest edition of your favorite magazine. It's glossy and feels weighty in your hands.

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[00:11:00] But the overall feeling is huge excitement. You turn the pages, slowly savouring this moment. And as you reach page number 11, you open it to find a large, vibrant photograph of you. You look confident, successful, and genuinely happy. Next to the photo, your name stands out in bold letters. The paragraph beside it details your phenomenal journey over the past year.

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[00:11:50] See these words on the page describing your hard work, your dedication, and your impact on the lives of so many people. [00:12:00] Allow yourself to really feel the emotions that are bubbling up. Pride. Joy. A sense of purpose. This isn't just a dream, my love. It's a preview of what's to come, thanks to your resilience, your dedication, and your unapologetic brilliance.

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[00:12:52] What were your achievements? What were their achievements? What impact have you made? And who is the coach that you've become? Because darling, this is your story. This is your future. And it is waiting for you to make it real. Are you ready to start writing your success?

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[00:13:40] And if you want help doing this, you know where I am, babes. If you love the podcast, please subscribe, leave a review and share. You're so close to having a rockstar coaching business. So it's time to step into your big deal energy and share your magic with the world. Because you're not selling crack cocaine, darling.

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[00:14:20] Just drop me a DM and we will rendezvous.